Bitrix24 for Telegram: review and comparison with ScaleGram CRM
Bitrix24 is a suite that combines a CRM with many business tools. Telegram connects to it through a bot, via the Contact Center’s Open Channels. ScaleGram CRM is a Telegram CRM for trading affiliation. Here is what each one does with Telegram, based on Bitrix24’s official pages and ScaleGram’s code.
In short
Bitrix24 suits companies that want a complete suite with a price per organization, and for which a Telegram bot is enough as a contact channel. ScaleGram CRM suits trading affiliates who work from their personal Telegram accounts and want to track ads, deposits and commissions per broker.
Bitrix24 information checked on 19 October 2026 on bitrix24.com/prices and helpdesk.bitrix24.com. Offers change: check them on the vendor’s site.
Telegram in Bitrix24
The help article “Connect Telegram bot” explains that Telegram connects to a Bitrix24 Open Channel through a Telegram chatbot: you create the bot with BotFather, then paste its access token into the channel settings, from CRM > Contacts > Contact Center.
When the customer does not exist in the CRM yet, Bitrix24 creates a lead automatically, depending on the Open Channel settings. The article notes two Telegram limits: at most 20 bots per Telegram account, and no files over 50 MB.
Bitrix24 pricing
On bitrix24.com/prices, on 19 October 2026, prices are per organization per month, in US dollars, with two labels: billed monthly or billed annually. Free is free for 1 or 2 users. Basic: $69 billed monthly, $49 billed annually, 5 users. Standard: $144 or $99, 50 users. Professional: $289 or $199, 100 users. Enterprise starts at $579 billed monthly or $399 billed annually for 250 users. The page does not mention a trial, and the plan cards checked do not detail Open Channels.
What ScaleGram CRM does
ScaleGram CRM connects your personal Telegram accounts, by QR code or login code, in a shared inbox. Your leads write to the account they know, not to a bot. Conversations become leads in a pipeline with customizable stages, each with its broker, deposits and commission from the broker’s deal. Ad tracking ties each join to the ad click. Everything is free during the launch phase.
Side-by-side comparison
| Criterion | Bitrix24 | ScaleGram CRM |
|---|---|---|
| Telegram connection | A chatbot linked to an Open Channel | Your personal Telegram accounts |
| Lead creation | Automatic for an unknown customer, depending on settings | In one click from the conversation, with optional auto-assignment |
| Scope | All-in-one suite: CRM, Contact Center and other tools | Telegram CRM for trading affiliation |
| Ad tracking to Telegram | Not stated | One invite link per click, Meta, TikTok, Snapchat conversions APIs |
| Deposits and commissions per broker | Not stated | Yes, CPA and revshare deal per broker, CellXpert sync |
| Price | Free for 1 to 2 users; $49 to $289 per organization per month | Free during the launch |
The differences that matter
A bot or your real accounts
With Bitrix24, the customer writes to a Telegram bot. In trading affiliation, leads often write to the personal account of the affiliate or a closer: ScaleGram connects those accounts, and each conversation answers from the account the lead wrote to.
A suite or a specialized tool
Bitrix24 covers many business needs with a price per organization. ScaleGram specializes in trading affiliation on Telegram, with tracking of brokers, CPA tiers and revshare.
Which one to choose?
Choose Bitrix24 if…
you want a complete business suite, a price per organization rather than per user, and a Telegram bot is enough for you to receive requests.
Choose ScaleGram CRM if…
you are a trading affiliate, your closers write from their Telegram accounts, and you want ads, deposits and commissions per broker in one place.
Frequently asked questions
How do I connect Telegram to Bitrix24?
With a Telegram chatbot created in BotFather: its access token is pasted into an Open Channel’s settings, from CRM > Contacts > Contact Center, according to Bitrix24’s help.
Does Bitrix24 create leads from Telegram?
Yes. When the customer does not exist in the CRM, Bitrix24 creates a lead automatically, depending on the Open Channel settings.
How much does Bitrix24 cost?
On 19 October 2026: Free for 1 to 2 users, then Basic $69 (billed monthly) or $49 (billed annually), Standard $144 or $99, Professional $289 or $199, per organization per month. Enterprise starts at $579 or $399 for 250 users.
Can ScaleGram CRM connect a Telegram bot?
Yes, for channels: your bot, as channel admin, is used for ad tracking and single-use invites. Conversations go through your personal Telegram accounts.
Can I move from Bitrix24 to ScaleGram?
Yes. Your leads import into ScaleGram by CSV, then you connect your Telegram accounts: the conversations sync.
See also
Best Telegram CRM
The right Telegram tool for your use case: affiliation, ad tracking, outreach, multichannel sales.
ScaleGram vs HubSpot
HubSpot is a general-purpose CRM where Telegram goes through a third-party app; ScaleGram is built around Telegram.
ScaleGram vs Kommo
Kommo connects a Telegram bot to a general messaging CRM; ScaleGram connects your Telegram accounts for trading affiliation.
Telegram shared inbox
Several Telegram accounts, one inbox shared by your closers, with roles and permissions.
Telegram ad tracking
One Telegram invite link per click, sent back to Meta, TikTok and Snapchat up to the deposit.
Create your workspace in a few minutes
Free during the launch, no credit card. Connect a Telegram account and your first leads land in the pipeline.