Telegram ad tracking: one invite link per click

An ad network’s pixel runs in the browser. It sees the click and the landing page, but joining the channel then happens in the Telegram app, where no pixel runs.

With one shared invite link, every new member comes through the same door. You know how many people joined, not which ad brought them. The ad network then optimizes for clicks, not for subscribers or deposits.

1. Your ad points to a ScaleGram tracking link (/go/ followed by the campaign ID), or to a landing page built in the CRM.
2. On the click, ScaleGram records fbclid, ttclid, ScCid, the _fbc, _fbp, _ttp and _scid cookies, UTMs, ad, ad set and campaign IDs, sub1 to sub5, device type and country.
3. The visitor is redirected to a Telegram invite link that is theirs alone, created with a limit of one use.
4. Your Telegram bot, connected to the CRM and admin of the channel, sees the join and the link used. The click is copied to the lead.
5. The next events (lead, registration, confirmed deposit) go back to the ad network with that click.

The link pool

A redirect cannot wait for a call to the Telegram API, so links are created in advance, in a pool per campaign. It keeps at least 20 free links and at most 300, follows traffic (about twice the clicks of the last hour) and refills every 20 seconds.

• If the pool is empty when a click comes in, the visitor gets the campaign’s shared link: the join is attributed to the campaign, not to the click.
• An unused link is revoked after 72 hours.
• Link preview bots (Facebook, Telegram, WhatsApp…) do not use up a link, and a double click gets the same link.

Each CRM event maps to an ad network event. Names can be changed per pixel, and each rule can be turned on or off.

For a tracker or another platform, a postback with macros sends the same events to the address you choose. Details per network are on the Meta Ads, TikTok Ads and Snapchat Ads pages.

• Per campaign: clicks, joins, leads, registrations and deposits, with the events sent to each network.
• Meta and TikTok spend imported every three hours, to read the cost per subscriber and per depositor.
• On each lead: the original campaign, ad and click. Attribution is first touch: joining again through another link does not change the source.
• Channel leaves, recorded too.

• A join through the public t.me/yourchannel link cannot be tracked: no click comes before it.
• An event with no click ID, cookie, email or phone is not sent to the ad network, which could not match it.
• A deposit cancelled afterwards is not removed from the ad network: the platforms do not allow a conversion to be cancelled.
• Click IP addresses are erased after 30 days.

Ad tracking is free for every workspace during the launch phase. It is set up in the Tracking screen, open to members who have the permission to manage settings.